Ever had that sinking feeling when you start a new job and wonder just why you made the jump? I had a gut check when, shortly after joining Sumo Logic in June of 2012, I realized that we had less than 50 daily hits to our Knowledge Base on our support site. Coming from a position where I was used to over 7,000 customers reading my content each day, I nearly panicked. After calming down, I realized that what I was actually looking at was an amazing opportunity.
Fast forward to 2014. I’ve already blogged about the work I’ve done with our team to bring new methods to deliver up-to-date content. (If you missed it, you can read the blog here.) Even with these improvements I couldn’t produce metrics that proved just how many customers and prospects we have clicking through our Help system. Since I work at a data analytics company, it was kind of embarrassing to admit that I had no clue how many visitors were putting their eyes on our Help content. I mean, this is some basic stuff!
Considering how much time I’ve spent working with our product, I knew that I could get all the information I needed using Sumo Logic…if I could get my hands on some log data. I had no idea how to get logging enabled, not to mention how logs should be uploaded to our Service. Frankly, my English degree is not conducive to solving engineering challenges (although I could write a pretty awesome poem about my frustrations). I’m at the mercy of my Sumo Logic co-workers to drive any processes involving how Help is delivered and how logs are sent to Sumo Logic. All I could do was pitch my ideas and cross my fingers.
I am very lucky to work with a great group of people who are happy to help me out when they can. This is especially true of Stefan Zier, our Chief Architect, who once again came to my aid. He decommissioned old Help pages (my apologies to anyone who found their old bookmarks rudely displaying 404’s) and then routed my Help from the S3 bucket through our product, meaning that Help activity can be logged. I now refer to him as Stefan, Patron Saint of Technical Writers. Another trusty co-worker we call Panda helped me actually enable the logging.
Once the logging began we could finally start creating some Monitors to build out a Help Metrics Dashboard. In addition to getting the number of hits and the number of distinct users, we really wanted to know which pages were generating the most hits (no surprise that search-related topics bubbled right to the top). We’re still working on other metrics, but let me share just a few data points with you.
Take a look at the number of hits our Help site has handled since October 1st:
We now know that Wednesday is when you look at Help topics the most:
And here’s where our customers are using Help, per our geo lookup operator Monitor:
It’s very exciting to see how much Sumo Logic has grown, and how many people now look at content written by our team, from every corner of the world. Personally, it’s gratifying to feel a sense of ownership over a dataset in Sumo Logic, thanks to my friends.
What’s next from our brave duo of tech writers? Beyond adding additional logging, we’re working to find a way to get feedback on Help topics directly from users. If you have any ideas or feedback, in the short term, please shoot us an email at email@example.com. We would love to hear from you!