--- title: "Don't fly blind - use machine data analytics to provide the best cx" page_name: "Don’t Fly Blind – Use Machine Data Analytics to Provide the Best Customer Experience" type: "blog" slug: "dont-fly-blind" published_at: "2018-03-08" modified_at: "2025-05-09" url: "https://www.sumologic.com/blog/dont-fly-blind" canonical: "https://www.sumologic.com/blog/dont-fly-blind" markdown_url: "https://www.sumologic.com/blog/dont-fly-blind.md" lang: "en" excerpt: "Short video explaining the importance of Machine Data Analytics required for real-time visibility across entire application stack and infrastructure." --- [ All blogs ](https://www.sumologic.com/blog "blog") # Don’t Fly Blind – Use Machine Data Analytics to Provide the Best Customer Experience [Ben Newton](#blog-author-block-48) March 8, 2018 2 min read ##### Table of contents Running a modern application in the cloud is a complex task which requires clear, real-time visibility across your entire application stack and infrastructure. With Sumo Logic you can fix problems before they negatively affect your customers’ experience and make sure your application is running at peak performance. Sumo Logic also helps protect your users’ precious data by helping you rapidly detect, isolate, and investigate security and compliance threats. And all of this within a secure-by-design cloud service is compliant with SOC 2 Type 2, PCI, and HIPAA. ## Video Transcription You and your team have built an amazing application. It is complex, sophisticated piece of machinery with a simple goal – To get your users where they need to be safely and securely, while also providing a great experience on the way. The problem is YOU ARE FLYING BLIND. And you aren’t sure where you are headed. “Hi, this is the Captain. It looks like we should be landing in Denver in 3-5 hours, assuming we just flew over Las Vegas.” The world today is unpredictable, and because you don’t have visibility – you can’t respond quickly to problems. You don’t have a clear idea of who your users are. “Who’s the duck in 12C?” “No idea. He had a boarding pass.” Seems ridiculous, doesn’t it?! You need clear visibility into how your application is functioning, in real-time, so you can fix problems before they affect your users. “Looks like we have some turbulence. Taking us up to 30,000 feet for a smoother ride.” You should know exactly where you are headed and be able to plan ahead. “Welcome to Phoenix” At Sumo Logic we built a Modern Data Analytics Service in the Cloud for companies just like yours. We help you get all of the data you need to make sure your application is running at peak performance. Our highly scalable service can handle any application, no matter how complex You can be confident that you will be able to deliver the best service to your own users. And you can be confident that you are compliant with regulations like PCI and HIPAA. Don’t be surprised by bad actors. And protect your users precious data. Sumo Logic will help you deliver the Continuous Intelligence you need to keep innovating! Ben Newton Ben is a veteran of the IT Operations market, with a two decade career across large and small companies like Loudcloud, BladeLogic, Northrop Grumman, EDS, and BMC. Ben got to do DevOps before DevOps was cool, working with government agencies and major commercial brands to be more agile and move faster. More recently, Ben spent 5 years in product management at Sumo Logic, and is now running product marketing for Operations Analytics at Sumo Logic. His latest project, Masters of Data, has let him combine his love of podcasts and music with his love of good conversations. [](https://www.sumologic.com/feed "RSS Feed")[](https://twitter.com/intent/tweet?text=Don%27t%20Fly%20Blind%20-%20Use%20Machine%20Data%20Analytics%20to%20Provide%20the%20Best%20Customer%20Experience&url=https%3A%2F%2Fwww.sumologic.com%2Fblog%2Fdont-fly-blind "X")[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.sumologic.com%2Fblog%2Fdont-fly-blind "Facebook")[](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.sumologic.com%2Fblog%2Fdont-fly-blind "Linkedin") [Previous blog DevSecOps 2.0](https://www.sumologic.com/blog/devsecops-next-level)[Next blog Tuning Your ELB for Optimal Performance](https://www.sumologic.com/blog/elb-nlb-aws-alb) [AI Instructions](https://www.sumologic.com/ai-instructions.md)