---
title: "Cut the AI-washing: What AI really needs to succeed"
page_name: "Cut the AI-washing: What AI really needs to succeed"
type: "resource"
slug: "ep-12-cut-the-ai-washing-what-ai-really-needs-to-succeed"
published_at: "2025-09-30"
modified_at: "2026-06-16"
url: "https://www.sumologic.com/podcast/ep-12-cut-ai-washing-what-ai-really-needs-to-succeed"
canonical: "https://www.sumologic.com/podcast/ep-12-cut-ai-washing-what-ai-really-needs-to-succeed"
markdown_url: "https://www.sumologic.com/podcast/ep-12-cut-ai-washing-what-ai-really-needs-to-succeed.md"
lang: "en"
excerpt: "In this episode, we dive into the murky waters of AI-washing, where companies transform perfectly ordinary software into “revolutionary AI solutions” with little more than creative marketing copy. We’ll give you the tools on how to separate genuine AI innovation..."
taxonomy_resource_type:
  - "Podcast"
taxonomy_resource_solution:
  - "SecOps and Security"
---

[ All Podcasts ](https://www.sumologic.com/resources?_resource_type=podcast)# Cut the AI-washing: What AI really needs to succeed

### Adam White

Sr. Director, Technical Marketing

### David Girvin

Lead Technical Advocate

### Zoe Hawkins

Director, Content Marketing

Speakers

In this episode, we dive into the murky waters of AI-washing, where companies transform perfectly ordinary software into “revolutionary AI solutions” with little more than creative marketing copy. We’ll give you the tools on how to separate genuine AI innovation from elaborate digital smoke and mirrors. We also tackle the very real headache of cramming shiny new AI tools into legacy systems that were built when dial-up was cutting-edge, plus why understanding AI architecture matters more than buzzword bingo. As the AI gold rush continues, we arm listeners with the knowledge to spot fools’ gold from the real deal.

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