---
title: "The emperor’s new data: AI, hype, and the data nobody’s talking about"
page_name: "The emperor’s new data: AI, hype, and the data nobody’s talking about"
type: "resource"
slug: "ep-42-the-emperors-new-data-ai-hype-and-the-data-nobodys-talking-about"
published_at: "2026-05-12"
modified_at: "2026-06-16"
url: "https://www.sumologic.com/podcast/ep-42-emperors-new-data-ai-hype-data-nobodys-talking-about"
canonical: "https://www.sumologic.com/podcast/ep-42-emperors-new-data-ai-hype-data-nobodys-talking-about"
markdown_url: "https://www.sumologic.com/podcast/ep-42-emperors-new-data-ai-hype-data-nobodys-talking-about.md"
lang: "en"
excerpt: "On this episode of Masters of Data, we dig into why your data layer is the unsung hero of AI success and what happens when you ignore it. From the chaos of juggling data lakes and warehouses to the rise..."
taxonomy_resource_type:
  - "Podcast"
taxonomy_resource_solution:
  - "SecOps and Security"
---

[ All Podcasts ](https://www.sumologic.com/resources?_resource_type=podcast)# The emperor’s new data: AI, hype, and the data nobody’s talking about

### Adam White

Sr. Director, Technical Marketing

### David Girvin

Lead Technical Advocate

### Zoe Hawkins

Director, Content Marketing

Speakers

On this episode of Masters of Data, we dig into why your data layer is the unsung hero of AI success and what happens when you ignore it. From the chaos of juggling data lakes and warehouses to the rise of MCP protocols replacing federated search, we break down how the architecture beneath your AI directly shapes what it can and cannot do well. We also get candid about the real risks of letting AI agents loose on sensitive data, the cost of running powerful models at scale, and why human oversight still matters. This episode is ideal for data engineers, security professionals, IT leaders, and business decision-makers who are actively evaluating or scaling AI adoption and want to avoid the pitfalls of building on a shaky data foundation.

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