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MoreDigital business is fueling the rise of the software-centric business – a new business model in which software applications directly execute business strategy, delivering differentiated customer experiences in an ‘always-on’ constant fashion. Such organizations depend on greater flexibility in their IT architectures, which is why many rely on cloud-mobile IT architectures for the speed and agility to produce products as services that can engage customers across a diversity of desktop and mobile devices.
Software-centric businesses are also forging a new innovation model, known as ‘Continuous Innovation’ to speed the pace and agility of innovation so their branded experiences remain fresh, personalized, valuable and immediate.
The importance of continuous innovation cannot be underestimated since we expect it to be customized to each company’s operational and cultural practices. But, if mastered, the payoff is high for it represents a new source of competitive differentiation, one that we expect will define the next generation digital business winners and losers.
While the opportunity to create new, compelling business models is great, continuous innovation also has a shadow side: the increased complexity and change incurred by IT system environments as they look to accelerate their software development and delivery practices to meet the demand for relevant, fresh and ‘sticky’ customer experiences. How do companies address this issue, while keeping their differentiated customer experiences satiated? The answer lies within the IT infrastructure itself — the systems and software breeding a tsunami of data that, if mastered, provides IT and application owners the insights they need to manage, maintain and troubleshoot their IT/application worlds.
At Sumo Logic, we believe mastering your data will enable you to minimize complexity and risk in your IT environment, thereby accelerating your proficiency towards continuous innovation.
To build continuous innovation capability, we recommend focusing on three key pillars:
Fundamentally, continuous intelligence is Sumo Logic’s approach, delivered as a service, to enable customers to accelerate their shift to continuous innovation.
Sumo Logic delivers continuous intelligence capability through:
From this, customers gain a service model advantage to more fully realize continuous innovation potential quickly and securely. The result?
Real-time business value in the form of:
In summary, continuous intelligence with Sumo Logic helps customers build continuous innovation capability by providing: