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Channel 4

"Sumo Logic has brought order, standards, and visibility to what had been a very haphazard approach to dealing with our massive amounts of machine data."

Dan Jackson, Principal Architect


  • London, United Kingdom


  • 800 employees


Standardizing on Sumo Logic to aggregate, organize, and analyze enormous volumes of machine data helps Channel 4 improve the media playback experience for millions of viewers.

  • Challenge


    As one of the U.K.’s largest media companies, Channel 4 provides nearly two dozen distinct content viewing apps and platforms designed to support an expanding, demanding viewer community of greater than 20 million people. All of this activity generates huge quantities of disparate log data that had not been properly gathered or analyzed, making it difficult to optimize the user experience as well as fully exploit the next generation of cloud computing architectures.

  • Solution


    The company implemented Sumo Logic’s born-in-the-cloud machine data analytics platform to collect — in a standardized format — machine data generated by all viewing apps and hosted services. Channel 4 has also laid the foundation for expanding to the remainder of its technology portfolio.

  • Results


    Even though the Sumo Logic rollout is still underway, Channel 4 has already realized impressive benefits from this initiative. Its key client applications — the ones used by millions of viewers each day — are now feeding consistent, vital log data into Sumo Logic. This has given operational staff much better intelligence to resolve problems with the viewing experience.

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