Sumo Logic Joins Entertainment Merchants Association to Extend Value of Machine Data Intelligence to Entertainment Industry

REDWOOD CITY, CA – September 3, 2014 – Sumo Logic, the next generation machine data intelligence company, today announced it has joined the Entertainment Merchants Association (EMA) to share best practices and discuss the business implications of machine data analytics within the entertainment industry. Sumo Logic’s patented LogReduce™ and Anomaly Detection technologies have helped companies such as Netflix, Scripps Networks, GREE and SuperCell in providing real-time insights that ensure their IT infrastructures continue to deliver high-quality content to subscribers and other end users. EMA is the not-for-profit international trade association dedicated to advancing the interests of the $40 billion home entertainment industry. “One of our fastest growing customer segments include media, entertainment and retail companies,” said Mark Musselman, vice president, business development, Sumo Logic. “Our unique approach to uncovering insights make Sumo Logic a natural fit for companies seeking to optimize their infrastructure to deliver better services to end users. Our work with the EMA will allow us to learn about the most relevant data analytics issues facing their members today.” The unmatched scalability and flexibility of the Sumo Logic service make it possible for media-focused businesses to monitor and ultimately optimize their streaming services as demand from consumers can change dynamically. In an industry where content is on-demand and available 24x7, traditional monitoring systems are often insufficient in managing this avalanche of data and minimizing the threat of customer churn. As so many of the EMA’s members have embraced streaming content, these monitoring capabilities are crucial to provide consumers with quality service. The Sumo Logic service identifies anomalous patterns and provides DevOps teams and IT departments with real-time alerts allowing them to instantly respond to real-time changes in consumer behavior, potential security breaches or even system failures. Companies can minimize or eliminate entirely the lengthy downtime and interruption that would result from application failures or inefficiencies going undetected. “We welcome Sumo Logic to EMA and look forward to their active involvement in our initiatives to promote a healthy and vibrant industry and our industry forums,” said Mark Fisher, President & CEO, EMA. “Their deep experience with many entertainment and retail customers and their understanding of how companies are trying to scale their businesses will provide welcome perspectives to the association.”

Learn more about Sumo Logic

Sign up for Sumo Logic instantly and for free: http://www.freesumo.com Watch the Sumo Logic product overview video: http://sumolo.gs/18SQCQ0

About the Entertainment Merchants Association

The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $40 billion home entertainment industry. EMA-member companies operate approximately 50,000 retail outlets in the U.S. and 60,000 around the world that sell and/or rent DVDs, computer and console video games, and digitally distributed versions of these products. Membership comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the home video divisions of major and independent motion picture studios, video game publishers, and other related businesses that constitute and support the home entertainment industry. EMA was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).

About Sumo Logic

Sumo Logic is the next-generation machine data intelligence company that leverages Big Data for real-time IT insights. The company's cloud-based service provides customers like GoGo Inflight, McGraw-Hill, Medallia, Netflix, Orange and SolarCity with real-time interactive analytics at unprecedented petabyte scale. The Sumo Logic service is powered by patent-pending Elastic Log Processing™ and LogReduce™ technologies, and transforms machine data into actionable insights for IT operations, application management, and security and compliance teams. Unlike expensive and complex premise-based solutions, the Sumo Logic service has a low TCO, can be deployed instantly, scales elastically and requires zero maintenance. The company is based in Silicon Valley and is backed by Greylock Partners, Sutter Hill Ventures, Accel Partners and Sequoia Capital. For more information, visit www.sumologic.com.

Connect with Sumo Logic

Read the Blog: http://www.sumologic.com/blog/ Follow Sumo Logic Twitter: https://twitter.com/sumologic Follow Vance Loiselle on Twitter: https://twitter.com/vanceloiselle Visit us on Facebook: http://www.facebook.com/Sumo.Logic

###

Media Contact Caitlin Haskins Trainer Communications sumologic@trainercomm.com (415) 800-5369