2022 Gartner® Magic Quadrant™ SIEM
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President & CEO
As CEO, Ramin brings 20 years of industry experience as a strategic and operating leader of both small and large organizations, and has a strong track record of developing innovative products in both emerging and mature markets. Ramin joined Sumo Logic from VMware where he formulated the strategy for and built the industry’s leading private cloud management products. The Cloud Management Business Unit became the fastest growing business within VMware, with nearly $1 billion in revenue during his nearly five-year tenure. Previously, Ramin held executive roles at leading enterprises, including Vice President of Products and Strategy at HP Software, Senior Director of Products at Mercury Software, Director of Products and Solutions at TIBCO, Product Line Marketing Manager at iPlanet Software, and Product Line Marketing Manager at Netscape. He also serves on the technology and executive boards of various startup companies. Ramin holds an MBA from San Jose State University and B.A. from the University of California, Santa Barbara.
What a pleasure it was to see many of our customers at our Illuminate user conference, September 11-12. We had record attendance from customers, influencers, and partners. Our time was packed with keynotes, customer presentations (35 customer breakout sessions), certifications, sharing best practices, and time networking and having fun together.
I continue to be intrigued by the evolution of software architectures and their impact on business. In my 20+ year career, I’ve participated in four of these architecture transitions – the shift from client-server to the internet, the rise of 3-tier architectures underpinning rich internet applications, virtualization that upended the dominance of hardware providers, and now the shift to microservices-based architectures based on cloud infrastructure and software automation.
Earlier today we announced a revolutionary set of new platform services and capabilities. As such, I wanted to provide more context around this and our strategy. While this new announcement is very exciting, we have always been pushing the boundaries to continuously innovate in order to remove the complexity and cost associated with getting the most value out of data. Whether it’s build-it-yourself open source toolkits or legacy on-premise commercial software packages, the “data tax” associated with these legacy licensing models, let alone the technology limitations have prevented universal access for all types of data sources and more importantly users. This strategy and the innovations we announced address the digital transformation taking place industry- wide, led by the mega trends of cloud computing adoption, DevSecOps and the growth of machine data. For example, IDC recently forecasted public cloud spending to reach 203.4 billion by 2020, while Bain & Company’s figure is nearly twice that at $390 billion. Whatever number you believe, the bottom line is that public cloud adoption is officially on a tear. For example, according to Bain, 48 of the 50 Fortune Global companies have publicly announced cloud adoption plans to support a variety of needs. In the world of DevSecOps, our own Modern App Report released last November substantiated the rise of a new Modern Application Stack, replete with new technologies, such as Docker, Kuburnetes, NoSQL, S3, Lambda, and CloudFront that are seriously challenging the status quo of traditional on-premise standards from Microsoft, HP, Oracle, and Akamai. However, the most significant, and arguably the most difficult digital transformation trend for businesses to get their arms around is the growth of machine data. According to Barclay’s Big Data Handbook, machine data will account for 40 percent of all data created by 2020, reaching approximately 16 zetabytes. (To put that number in perspective, 16 zetabytes is equivalent to streaming the entire Netflix catalogue 30 million times!) Since machine data is the digital blueprint of digital business, it’s rich source of actionable insights either remains locked away or difficult-to-extract at best because of expensive, outdated, disparate tooling that limits visibility, impedes collaboration and slows down the continuous processes required to build, run, secure and manage modern applications. Seven years ago, Sumo Logic made a big bet: disrupt traditional Big Data models with their lagging intelligence indicators by pursuing a different course: a real-time, continuous intelligence platform strategy better equipped to support the continuous innovation models of transformational companies. Now this need is becoming more critical than ever as the laggards make their shift and cloud computing goes mainstream, which not only will drive those market data numbers even higher, but also put the squeeze on the talent necessary to execute the shift. That’s why Sumo Logic’s vision, to “Democratize Machine Data”, now comes to the forefront. To truly enable every company to have the power of real-time, machine data analytics, we believe the current licensing, access and delivery models surrounding machine data analytics are also ripe for disruption. Our announcement today provides essential new innovations – ones that are only achievable because of our market-leading, multi-tenant, cloud-native platform – that remove economic, access and visibility barriers holding companies back from reaching their full data-insight potential. They are: Sumo Cloud Flex: a disruptive data analytics economic model that enables maximum flexibility to align data consumption and use with different use cases, and provide universal access by removing user-based licensing. While this was purpose-built and optimized for the massive untapped terabyte volume data sets, it’s also applicable to the highly variable data sets. Unified Machine Data Analytics: New, native PaaS and IaaS-level integrations to our cloud-native, machine data analytics platform to support data ingest from a variety of cloud platforms, apps and infrastructures. These additions will enable complete visibility and holistic management across the entire modern application and infrastructure stack. Universal Access: New experience capabilities such as a contextual and intuitive user interface to improve user productivity and public dashboards, and improved content sharing for faster collaboration with role-based access controls (RBAC). With this innovation, machine data insights are easier to access for non-technical, support services and business users. Over time, we predict ease-of-use initiatives like this will be one of the drivers to help close the current data scientist/security analyst talent gap. With our new innovations announced today, plus more coming later in the year, Sumo Logic is positioned to become the modern application management platform for digital transformation, delivered to our customers as a low TCO, scalable, secure service. That’s because machine data analytics will be the layer that provides complete visibility to manage the growing complexity of cloud-based, modern applications, which is sorely needed today and in the future. As the leading, cloud-native machine data analytics service on AWS, we service more than 1500 customers, from born-in-the-cloud companies like Salesforce, Twilio and AirBnB to traditional enterprises, such as Marriott, Alaska Airlines and Anheuser-Busch. Our platform system on average analyzes 100+ petabytes of data, executes more than 20 million searches, and queries 300+ trillion records every day. While these numbers seem massive, the numbers keep growing and yet we are only at the beginning of this massive opportunity. Other machine data analytics options such as cobbling a solution together with old technologies, or trying to build it on your own fall short because they don’t address the fundamental problem – machine data will just keep growing. To address this, the data layer must be re-architected – similar to the compute layer – to utilize the power of true distributed computing to address a problem that is never over – the volume, velocity and variety of machine data growth – and to do so in a way that meets the speed, agility and intelligence demands of digital business. You can’t put old, enterprise application architectures on top of the cloud and expect to be prepared. Sumo Logic’s ability to flexibly manage and maximize data and compute resources – the power of multi-tenant, distributed system architecture – across 1500+ customers means our customers have the ability to maximize their data insight potential to realize the holy grail of being real-time, data-driven businesses. We invite you to experience the power of the Sumo Logic for free. As always, I look forward to your feedback and comments.
Two weeks ago, we announced an important and exciting milestone for Sumo Logic: more than a 1,000 customers are receiving instant value from our machine data analytics platform to build, run and secure their modern applications and cloud infrastructures. Supported by the platform’s powerful, machine-learning algorithms, our customers gain business speed and insights from uncovering application patterns and anomalies, speeding issue resolution, enabling deeper security monitoring and understanding customer usage needs – all from analyzing real-time log data streams, or what we call, “Continuous Intelligence.”
Have you heard of the term, “cloud washing”? It is defined as the purposeful, and sometimes deceptive, attempt by a vendor to rebrand an old product or service by slapping the buzzword “cloud” on it. Unfortunately, this practice is quite prevalent in the industry, which confuses and frustrates customers, and is picking up coverage in the media. Case-in-point: Last month, Salesforce CEO Marc Benioff called out the deceptive practice in an interview with Mad Money host Jim Cramer.The machine analytics space is no exception in that some vendors cloud wash their products. Therefore, before making any cloud-based purchase, we encourage you to understand the difference between services that are built for the cloud — truly cloud-native— versus products that are simply hosted in the cloud (e.g., managed service).Based on our ~ 6 years of experience in developing cloud-native platforms and applications, and based on what our more than one thousand unique paying customers are telling us, we’ve decided to simplify the confusion by providing a table of the key features and explanations. Equal Value for all Customers, Regardless of How Much You PayThe benefits of machine data analytics running on a multi-tenant system — that is, a system designed to equally support all customers regardless of contract or company size, are remarkable. First, a problem incurred by one customer leads to a quick resolution that benefits everyone who uses the system. Cloud-native providers are especially motivated to address issues as soon as possible to increase the platform’s value for all users, preventing problems from recurring for other customers. In essence, you get enterprise-class support even if you are a small or-medium sized business (SMB).Second, a multi-tenant system can handle load fluctuations seamlessly by dynamically scaling resources for any single customer because resources are shared across all customers. In fact, the sharing of these resources is an inherent advantage for a couple of reasons. A native cloud-based SaaS vendor can more easily predict load needs from aggregate searches, anomaly detection, and alerts across all system users because the responsibility of managing the platform belongs to the provider, not the customer. Also, excess capacity is always available because not all customers are simultaneously at full capacity, and only a small percentage will have incidents at the exact same time. When you really need it, 10, 20, or even 100 times capacity can be available.AgilityTechnology change is the new norm as organizations develop, test, deploy, and update applications at faster and faster rates. Similarly, cloud-built machine data analytics solutions are also designed with speed and rapid deployment in mind. This means for one constant price, you get quicker access to new capabilities and realize faster time-to-value. In addition, with self-service and rapid provisioning of users, data, and applications through automated onboarding wizards, customers can easily expand usage to other users, groups and organizations. And, customers can choose what features they want or don’t want to use, and provide instant feedback to help improve the service at no additional costs.Elasticity and BurstingThe data volume and rate of change in your environment combined with the demand for troubleshooting and analysis can cause traffic spikes and usage fluctuations that could bring your machine data analytics to a halt. Anticipating this issue, cloud-native vendors create platform architectures with dedicated, separate tiers for each log management function (e.g. ingest, index, search, alert, etc.) that scale independent of each other. This multi-tiered architecture approach distributes data processing and ensures reliable system performance because you can execute multiple tasks regardless of data bursts.Some hosted managed service vendors may claim 10x bursting, but it comes with a price. With a license-based payment model, customers will experience lockout if their data exceeds the license’s predesignated number of bursts. If your business is experiencing greater activity than expected, being locked out from your data is the last thing you need, negatively impacting the business. Moreover, if a hosted managed vendor relies on one server or one component to do double duty – like indexing and serving data—the system can grind to a halt if you attempt to run a search while ingesting log data. This limitation of the hosted managed services can seriously hamper the service for customers, let alone their revenue goals. Even worse, some vendors intentionally deceive customers with lower price and under provisioned infrastructure and “search heads.” Once performance and user complaints occur, they require additional expenses and time to resolve. Don’t be cloud-washed. Ask how often you will be allowed to go over your license limit.SecurityA good litmus test when evaluating cloud vendors is how seriously they take security. Is security an after thought, bolted-on, or is security enabled from the get go, as services are spun up? Do vendors live vicariously through the security attestations of their infrastructure providers, like AWS and Azure, or have they committed the resources – both in time and money – to pursue their own certifications. In Amazon’s shared security model, AWS is responsible for the infrastructure, while organizations are responsible for the security of everything else that runs on top of that infrastructure- the applications, the workloads and the data. These additional certifications are required!At Sumo Logic, we protect customer data with security measures such AES 256-bit encryption for data at rest and TLS for encryption of data in motion. We also hold “must-have” attestations such as PCI DSS 3.1 Service Provider Level 1, ISO 27001, SOC 2 Type 2, CSA Star, HIPAA, FIPS-140, and the EU-US Privacy Shield.Organizations are making different decisions based on the trust level they have with their service provider, and we take this very seriously investing millions to achieve and maintain on an ongoing basis, these competitive differentiators.Too many people try to pass on as “good enough” the certifications their IAAS-provider has achieved. Don’t be fooled into comfort by these surrogate attestations.We are starting to see regulations mandate – like PCI DSS – that organizations include a written agreement that their service providers are responsible for the security of cardholder data the service providers possess or otherwise store, process or transmit on behalf of the customer. Choosing a vendor, if not done wisely, could put your compliance and sensitive data at risk. Make sure that the cloud solutions provider you choose takes security and compliance as seriously, and possibly more serious, that you do.Pay as You GoYour volume of machine data and your needs will change and evolve over time. Unlike true cloud-native elastic SaaS, hosted machine data analytics solutions set log limits and, as mentioned previously, will lock searching when you exceed usage. The only way to restore service is to call support, which is time consuming and stops your organization from getting back to business as usual. For example, what if you deploy a new Web application which crashes and you turn-on debugging mode which increases your log volume? How will you quickly troubleshoot if your machine data analytics service is locked and you have to call support and waste time on the phone? Native cloud solutions’ metering and billing model eliminates the need to overbuy or overprovision capacity— just simply pay as you go for what you need. No service disruptions. Your machine data will always be stored; your machine data searching functionality will always work. It’s simple, scalable and always available.In SummaryIt is obvious that there are significant differences exist between “built for the cloud” and “hosted in the cloud.” Simply put, multi-tenant, cloud-native services are superior to single-tenant, cloud-hosted services. As such, we hope this blog was informative and helps accelerate your understanding on the subject. To learn more, and receive a checklist of questions to use when considering cloud vendors, we invite you to review the IDC whitepaper, Why Choose Multi-Tenant Cloud-Native Services for Machine Data Analytics.
In celebrating my recent one-year anniversary as CEO of Sumo Logic, I feel very proud of the growth and progress we’ve experienced as a company. What gets me especially excited is knowing that while the big data market will exceed $50 billion in 2016 according to analysts, the disruptive power of machine data analytics, which is the fastest growing category within big data with a CAGR greater than 1000%, is only in its infancy. This gives Sumo Logic – and our customers – the opportunity to shape the direction of what we believe will be the most critical and essential category within the big data market.
At AWS re:Invent 2015, Sumo Logic is excited to unveil our vision for the future of business intelligence based on machine data analytics: Continuous Intelligence. Given this milestone, I can’t help but think of a recent comment from one of our customers regarding the Sumo Logic service: “Sumo Logic, to us, is a bucket of answers to questions we don’t have yet, across systems we haven’t implemented yet, in ways we haven’t conceived.”