“Some of the results of the survey surprised us. For example, companies are already using machine data analytics tools for more important business intelligence functions beyond those confined to the IT department, such as customer experience, product innovation and improved sales and market performance due to access to user/customer behavior analytics.”
Sumo Logic commissioned 451 Research to conduct a research study to better understand the potential of machine data. Is machine data in fact an important source of fuel in the analytics economy? Do businesses recognize the role machine data can play in driving business intelligence? Are businesses that recognize the power of machine data leaders in their field?
The result is a 451 Research Black and White paper, Using Machine Data Analytics to Gain Advantage in the Analytics Economy, released May 2018. A Black and White paper is a study based on primary research survey that assesses the market dynamics of a key enterprise technology segment through the lens of the “on the ground” experience and opinions of real practitioners — what they are doing, and why they are doing it.
- 54 percent of survey respondents say their companies are already using their machine data tools for business insight.
- 50 percent are using these tools specifically to support the end-user experience.
- 50 percent cited smarter product development based on customer insights as an opportunity to expand their focus for machine data analytics.