Build vs. buy vs. vibe: The new vendor lock-in

On this episode of Masters of Data, we dig into the eternal build versus buy debate, and why “good enough” rarely stays good enough as your needs evolve. We talk through how AI has convinced everyone they can build their own tools, why bespoke solutions still need a real data infrastructure layer underneath them, and how unpredictable AI pricing is reshaping vendor lock-in on both sides of the equation. We also get into what it actually takes for build and buy solutions alike to integrate well with everything else in your stack. If you’re weighing a homegrown project against a platform commitment, or bracing for your next vendor renewal, this one will feel familiar.