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Ep 12: Cut the AI-washing: What AI really needs to succeed

Adam White

Adam White

Sr. Director, Technical Marketing

David Girvin

David Girvin

Lead Technical Advocate

Zoe Hawkins

Zoe Hawkins

Director, Content Marketing

Speakers

In this episode, we dive into the murky waters of AI-washing, where companies transform perfectly ordinary software into “revolutionary AI solutions” with little more than creative marketing copy. We’ll give you the tools on how to separate genuine AI innovation from elaborate digital smoke and mirrors. We also tackle the very real headache of cramming shiny new AI tools into legacy systems that were built when dial-up was cutting-edge, plus why understanding AI architecture matters more than buzzword bingo. As the AI gold rush continues, we arm listeners with the knowledge to spot fools’ gold from the real deal.